Lead Creative, indu (2024–2025)

Directed the full brand rollout into Sephora UK, including campaign art direction and in-store creative. Led both still and motion shoots, managing creative delivery across digital, retail, and experiential touchpoints.

Freelance Art Director, Creative Blood (2023)

Led post-production and art direction for Hotels.com *Perfect 10* campaign rollout, overseeing creative QA across multi-format video and stills assets. Delivered digital-first outputs spanning motion, post, and cross-platform formats.

Senior Art Director, Trends & Culture (2021–2022)

Creative lead on Montblanc’s new global digital flagship. Developed a scalable visual system and collaborated with e-commerce and brand teams to ensure luxury consistency online. Also delivered seasonal campaign work for the British Fashion Council, spanning digital, print, and motion assets.

Photographer & Visual Collaborator (Freelance), JW Anderson / Loewe Foundation (2019–Ongoing)

Shot and directed stills content for editorial, digital, and archive usage. Partnered with in-house teams to build on-brand narratives.

Lead Creative & Head of Digital Content, Floom (2016–2020)

Built the visual identity during rapid growth across UK and US markets. Directed all brand photography and campaign creative; created design systems across web, email, and print. Grew and managed an in-house creative team.